現代科技快速發展，跨領域整合成為最新趨勢，傳統企業也面臨諸多衝擊，特別是數位資料的成長迅速。面對諸如大數據所帶來的巨量資料及商業訊息，所有企業均需準備能夠對這些資料進行處理之人力需求，而數位科技也對傳統行銷領域與消費者服務帶來重大的影響力，使得典型之純行銷或服務領域所學較難以因應。因此本學程將商業管理與資訊能力進行跨域專長整合，提供全英語教學課程，打造「在校留學」的文化交流體驗，藉以訓練滿足國際市場需求的數位行銷與服務人才，提升學生國際就業競爭力。

With the rapid development of technology, interdisciplinary integration has become the latest trend. The growth in digital data impacts many traditional businesses. Almost all businesses today face the big data challenge. The tremendous amount of data requires an equally skilled workforce to process that data. Technology has also impacted how products are marketed and consumers are served, making it difficult for traditional marketing and consumer services students to cope with the new technology-driven market realities. With that in mind, this program, with courses taught fully in English, integrates traditional business management practices with digital information skills. The program offers an “exchange” experience on campus and trains students to increase their global competitiveness and employability to fulfill the growing international demand for digital marketing and services.