一、數位行銷與服務創新國際學士班旨在結合商業管理及資訊能力雙專業以因應現代科技發展及創業背景下培養能夠具備商業專業、大數據整合及創業等專長之人才。 二、本國際學士班雙專業學程「全球經營與數位行銷學程」與「服務科學與創新創業學程」，教師於教學研究輔導屢屢獲獎。 三、本班強調學以致用的課程設計：把「數位工具、行銷策略、服務創新」結合在一起，從數據分析、內容與廣告、品牌與電商到顧客體驗設計，重視做得出來、說得清楚、用得上。 四：本班採全英授課，強調英語培養，與來自各國的外籍學生共學，用四年的時間來堆疊學生的專業英文口語表達，建構能走向國際的能力。

1. The Bachelor’s Program in Digital Marketing and Service Innovation aims to integrate business management and information technology expertise, nurturing talents who possess strong foundations in business professionalism, big data integration, and entrepreneurship in response to the rapid development of modern technology and the startup ecosystem. 2. The program offers two interdisciplinary tracks: Global Business and Digital Marketing, and Service Science and Innovation Entrepreneurship. Our faculty members excel in teaching, research, and student advising, and have been repeatedly recognized with numerous awards. 3. The curriculum emphasizes the application of knowledge in practice by combining digital tools, marketing strategies, and service innovation. It covers areas such as data analysis, content and advertising, branding and e-commerce, and customer experience design, cultivating students’ ability to “create, articulate, and apply” their skills effectively. 4. The program is conducted entirely in English, emphasizing the development of students’ English communication and presentation skills. Students learn alongside international peers from diverse backgrounds, building their professional English proficiency and global competitiveness over the course of four years.